May 5, 2022

User Interviews Review [2022]: $150 an Hour for Your Opinion? Yes Please!


There are affiliate links in this post. For additional information, please see my disclosure.
As a User Interviews survey respondent, one of my most recent side hustle initiatives.

(So far, I’ve made $105 in exchange for approximately an hour and a half of my time.)


What exactly are user interviews?
User Interviews is a market research firm that helps companies find individuals who can answer their questions. (You’re the one!)

These businesses are frequently launching a new product or testing a new website or app design and want to hear from real people. They’ve helped over 4,500 businesses collect feedback so far, including household names like:



Amazon and other sites

And, because launching a product with the incorrect features or a confusing website may be extremely costly, those businesses are willing to invest some money up front to assist them get it right.

Are User Interviews Trustworthy?

Yes, User Interviews is a legitimate consumer research project facilitator. Over 100,000 people were compensated last year, and the site adds dozens of new research every day.

The corporation has handed out over $15 million in bonuses since 2016.

How Are User Interviews Conducted?

You’ll be able to browse all available projects once you sign up for User Interviews. Here’s what it looks like once I log in, for example:


As can be seen:

how much each study costs on average what type of research it is and how long it will take
a quick summary of the researcher’s search criteria
You can then click on particular research to discover more about them (and apply).

For each study you’re interested in, you’ll be asked to complete a brief screener survey. If you’re chosen, you’ll receive a text or email with instructions on how to proceed.

You will be paid via PayPal, Amazon gift card, Visa gift card, or another digital gift card once the study is completed.

Within 24 hours of registering, the average participant qualifies for their first study!


A gift certificate? WTF? Show Me Your Cash!

The most common complaint about User Interviews was the payment alternatives. Previously, practically every study only accepted payment in the form of an Amazon gift card. (This didn’t concern me because I knew we’d end up spending money on Amazon sooner or later.)

They did, however, expand their reward choices in response to participant comments, including PayPal, Visa gift cards, and gift cards for dozens of other retailers. However, they can differ from research to study, so be sure you’re comfortable with the payout method before applying.

Process of Registration
It’s simple to sign up for User Interviews.

From there, you can sign up with one of these options:

  • An email address, phone number, and password
  • LinkedIn
  • Facebook

If you select the email option to create your User Interviews account, you’ll get a text message to verify your phone number.

Next, the system will guide you through a short series of forms about your Professional, Demographic, and Technical details.

Add Your Professional Details

For example, on the Professional page, you’ll fill in your:

  • Employment status
  • Job title (some studies are job role-specific)
  • Work email
  • Company
  • Company size
  • Industry

Add Your Demographic Details

User Interviews will also ask you for some basic demographic information, including your:

  • First and last name
  • Date of birth
  • City
  • Gender
  • Ethnicity
  • Household income
  • Level of education completed
  • Marital status
  • Living situation

Why do they need this information? Companies want to target specific populations for their research, or may need to collect feedback from a diverse audience.

Add Your Technical Details

Finally, you’ll fill in some information about your computer, tablet, and smartphone. Some studies will want to record your reaction when interacting with a new website or online tool, or you’ll have a video call with the interviewer.

Who Can Participate in User Interviews?

Participants must be at least 18 years old to participate in User Interviews.

Nonetheless, as a US-based corporation, there is a strong emphasis on US-based and English-speaking employees. According to a User Interviews help article:

We are currently recruiting [participants] in the US, Canada, Australia, the United Kingdom, France, Germany, and South Africa.

If you live outside of those nations, you are welcome to enroll, but you may not be eligible for all of the research. Perhaps it’s time to consider a another side hustle concept.

Types of Studies on User Interviews

User Interviews specializes in remote market research. This means that most conversations take place over the phone or via webcam video chat.

(It will say in the description or in the screening questions if you need to have webcam capabilities.)

There seems to be more of a business-to-business focus on the site. By that, I mean I tend to see more studies related to specialized work software, skills, or experience than general consumer studies.

That said, there’s still a healthy variety of projects on User Interviews a non-techy person can qualify for.

The four main types of studies are:

  1. 1-on-1 Interviews
  2. Focus Groups
  3. Multi-Day Studies
  4. Unmoderated Tasks

1. 1-on-1 Interviews

Like the name suggests, this is a one-on-one video call or phone call with the researcher. They’ll ask you questions and you’ll answer, or they’ll give you instructions to follow while you share your screen with them.

(My video editing test below was a 1-on-1 interview, where we talked through my editing process and then tested the company’s new software.)

2. Focus Groups

Online focus groups tend to gather 3-8 people in a Zoom meeting (or other online meeting software) to get feedback about a company, product, or service. A moderator will lead the conversation and you can provide your opinion.

3. Multi-Day Studies

Depending on the niche, multi-day studies can pay really well, but I tend to avoid them because my schedule isn’t always conducive. I’d rather be in-and-out in one sitting, but that’s just me!

Most often, you’ll see these for product tests where the researcher wants to get your feedback on their product over a period of several days or weeks.

4. Unmoderated Tasks

In my experience, “Unmoderated Tasks” are the easiest to complete because you don’t need to coordinate schedules with the researchers.

Examples include:

  • filling out an online survey form
  • recording your feedback while interacting with a new website or software

Project Evaluation
You’ll probably start answering a few “screener surveys” as you look through the User Interviews studies offered.

These should take no more than a few minutes to complete and will assist organizations in compiling a research sample of their target clients.

You might be asked about the software you use, the size of your organization, your current function there, or, as in my “men’s fashion study,” how I trimmed my hair.

It relies entirely on the research endeavor and the target audience. Use these questions to see if you’re the right person for the job.

Don’t make yourself qualified for questions you have no business addressing. Just be truthful so you don’t waste your time or the that of others.

My Experience w/ User Interviews So Far

I’ve done 4 projects with User Interviews so far, for a total of $105:

Is User Interviews Worth It?

Is User Interviews worth your time? It’s certainly not passive income, but for the work involved, I’d say the pay rate is pretty strong. (Generally $50-200 an hour.)

For the remote research projects, there’s no commuting time or cost, which is an advantage over some other side hustles.

A few drawbacks to consider would be:

  • You’re not getting paid for time spent doing screener surveys. These are generally short (less than 5 minutes), but can add up and get frustrating if you don’t get selected.
  • There’s a limit to how much you can reasonably expect to make on User Interviews. Given the nature of this side hustle, it’s not going to replace your day job salary.
  • Most studies only pay out in via gift cards. Again, Amazon credit is almost as good as cash in our house, so that’s a non-issue for me.

Still, User Interviews is an interesting and viable way to make some extra money.

Finally, consider the opportunity cost. What else could you be doing with your time?

If you’re confident you could earn better than the $50-200/hour these projects pay doing something else, by all means, go do that instead!

Your Turn

Have you participated in a User Interviews study yet? What did you think?

Let me know in the comments below!

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